May 11, 2022
Youth Fund welcomes Blis as media partner
We welcome Blis as a media partner. Blis provides privacy-first programmatic advertising and supports the Youth Fund in reaching its target group of parents with financial worries.
In the Netherlands, 1 in 11 children and young people grow up in a family with financial difficulties. These children miss out on the opportunity to play sports or participate in cultural activities because there isn't enough money at home. We believe every child deserves the chance to participate. Last year, we helped more than 65,000 children by paying their membership fees or tuition for sports or cultural clubs.
More and more families are struggling to make ends meet financially
"It's crucial that we explore new ways to let as many families as possible know that we can help," says Monique Maks, director of the Youth Fund for Sport & Culture. "Blis is contributing €20,000 worth of time, expertise, and media to two of our media campaigns. This will help us optimize our campaigns to reach families in our target group. We're very grateful and excited to have them on board."
To promote social mobility and diversity
Blis Rise is Blis's initiative, which aims to bring diversity to the sector and stimulate social change. Supporting and encouraging inclusion by giving children and young people a chance is one of Rise's core pillars and therefore aligns well with the Youth Fund's mission and activities.
"We are incredibly proud to be a media partner of the Jeugdfonds Sport & Cultuur (Youth Fund for Sport & Culture)," says Lucas Noordhoorn, Head of Sales Benelux and DACH at Blis. "Supporting children and young people in their development to promote social mobility and diversity is extremely important to both Blis and me personally. This partnership allows us to help the Jeugdfonds reach families facing financial difficulties. We are ready to assist them and look forward to a valuable collaboration."
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