Youth Fund Sports & Culture and TK Maxx

Together for equal opportunities

TK Maxx believes that every child should have the opportunity to make their dreams come true. That's why the international retailer is committed to supporting children growing up in families with financial difficulties. Since 2024, TK Maxx has been a proud partner of the Youth Fund.

TK Maxx is organizing initiatives at all its branches in the Netherlands to support the Youth Fund. This allows us to ensure that more children from struggling families can join a sports or cultural club and participate regularly. Donations are raised in various ways, including the following:

• Bags for Life
  Cheerful bags are for sale in all shops, part of the proceeds of which go to the Youth Fund.
• Special product offer
  During special occasions, such as the holidays, TK Maxx offers products where part of the proceeds goes to the Youth Fund.
• Cash donations
  Customers can donate an amount of their choice to the Youth Fund at checkout.
• Employee actions
  TK Maxx employees organize their own campaigns to support the Youth Fund.
• Visibility in store and online
  During these campaigns, TK Maxx ensures that the Youth Fund is clearly visible in their stores and online, so that parents and guardians know that they can apply to the Youth Fund for their children.
• Scoring for the Youth Fund
  All sports clubs were asked to score as many goals as possible for the Youth Fund, as TK Maxx donated €1 for every goal! A massive number of goals were scored, with 9,048.

Ambassador Nasser el Jackson scored many pannas with the youth of RVV Blijdorp during 'Scoring for the Youth Fund'.